Hello and how are you today? In today’s blog I’m going to be sharing with you Email Newletter Strategies including:-
– Why you should have an email list?
– How do you get people to sign up?
– What do you share with people on your newsletter
Why you should have an email list?
So first of all why should you collect your ideal customers names and email addresses? After all isn’t email a little bit outdated? When you have things like Facebook Messenger that allow you to connect as quickly as text. Not at all, email marketing is still an amazing way to connect with your potential and actual customers and along with your website, is 1 of the top marketing solutions – that actually belongs to you.
Now you may use social media platforms as a way of connecting with your customers and it is a great idea to have a Facebook business page, or a Facebook group or an Instagram account etc etc to grow your likes and followers and they allow you to get your services and products in front of your customer but unfortunately your page and groups don’t belong to you, they belong to the social media platforms themselves. You are just renting the space there.
And whilst you are being “good” and adhering to the latest social media rules it’s a great place to show up regularly. However when you do something that doesn’t follow their rules, they can shut down your page, group or account without prior warning – and bang in a moment, all the Likes and Follows you have worked so hard to build up have disappeared! And sometimes despite appealing to their better natures, the social media chiefs say no and you are left to start again, from scratch!
I have seen it myself with colleagues and the effect can be devastating! Imagine months or even years of hard work, all gone in a moment and nothing you can do about it!
But the good news is that if you had the names and email addresses of the people in your groups, pages and accounts you can simply email them, share the disaster that has happened and invite them to like/follow your new account and hey presto! You’re back in business! Collecting email addresses allow you to do that!
How do you get people to sign up?
How do you get people to sign up to your email newsletter? You do it using a piece of software called an Email Marketing platform. There are lots of different ones available, such as Mailerlite, MailChimp, Aweber, ActiveCampaign etc. Personally my favourite right now is Mailerlite. It’s easy to use and it has a free entry level which offers upto 12,000 monthly emails to 1000 subscribers, which is perfect for most small business owners just starting out. And if you do have to move upto the paid level it starts from $10 a month so do-able.
Using this platform you can create email collection forms that you place on your website or add a link to your Facebook Business page/Instagram Bio, that allows you to take peoples names and email addresses and store them securely, so you can write a newsletter to them whenever you want.
Now in this day and age, when people’s inboxes are overflowing, people tend to be a bit more guarded about giving away these details and so by offering something free in return for their details, it makes it more of reason for them to share their details with you. It also means that you have a way of collecting details from people who are actually interested in what you are offering, so hopefully they will be responsive to what you share with them.
Now this freebie, in the IT world is called a Lead Magnet or an Ethical Bribe. And its quite simply a piece of content that is valuable to your subscriber so they are willing to give you their details for it. But what can you give away as your freebie that your ideal client may want? It can be in many forms including:-
- PDF/Written Document
- Gift Voucher
- Money off code
- Template or swipe file
- Instructions on how to do or make something
- Step By Step Guide
Now this freebie or Lead Magnet needs to :-
- Solve a real problem that you reader has
- Promises 1 quick win – something they can get results with in 10 mins
- Be specific, you are solving just 1 problem not a whole bunch of things
- Demonstrate you as an expert
- It shouldn’t include your physical time (outside that of creating it) this needs to be available 24/7 and I’m sure you don’t want to be chatting to people at 2am in the morning!
How often should I send my newsletter?
Ok so you’ve got your freebie setup and people have given you their emails addresses, so what now? How often should I email them?
The frequency of your newsletter depends a lot I think, on how much time can you commit to doing it on a regular basis. It is better to do it regularly on a monthly basis than saying you are going to share weekly emails only to forget 3 weeks out of 4. A lot of marketing is about showing up with the same message on a consistent basis. So if you can only commit to 1 hour per month to create your newsletter, that’s ok. Commit to it and get it in the diary so your readers now that every 1st Thursday of the month they can expect an email from you.
Email Tips – what to include
When you are writing your newsletter I want to you to try and include the following things in your email newsletters
- Share your story. Share from your heart. Don’t be afraid to get a little but vulnerable about you personally and business wise. People love to know the person behind the business, especially with a small business they like to know who they are dealing with so share a little bit about what’s happening in your world. People buy stories not products or services so share your story, your achievements, your challenges, your readers will love you for it.
- Write in your own voice – write in the way you have decided your “Brand” talks. For me, I have decided to write as me, as personally I have tried other variations and it just doesn’t work for me. If you use particular phrases in real-life, when you are talking to someone face-to-face then don’t be afraid to use those in your written marketing too. Your ideal clients will read your newsletter and imagine you talking to them, so do it in words that they would expect you to use.
- Make sure your newsletter is easy to read – if you use a platform such as Mailerlite, which is a drag and drop builder – you can see exactly how its going to look when your subscriber receives it in their inbox. My newsletters start with my logo at the top, which if clicked takes you to my website. Then my newsletter headline plus sub headline if required, so my reader can decide straight away whether they want to spend time reading it, an image that corresponds to the newsletter content followed by the body of the newsletter. And lastly my footer containing my contact details. These are all colour branded to match my business colours so at a glance it looks consistent
- Include a CTA – a Call To Action in every newsletter. Once they have read the newsletter what do you want them to do next, read your blog, book an appointment, ring you, go to your shop, signup to your Facebook group. So many different CTA’s available but make sure you have 1 on each newsletter.
What do you share with people on your newsletter ?
Now you’ve got to start writing your newsletters, but what do you share? Here’s some ideas…
- Customer/Client of the month
- Product of the month
- Service of the month
- A favourite quote or poem and why it resonates with you.
- A recipe – and when you made it or plan to
- A joke and why it made you laugh
- Your own achievements – share your great reviews, your accomplishments and build your expert status
- Competition or Giveaway – Offer a service or product you have and ask your audience to nominate someone they feel is worthy of it, share it on your social media, website and of course your newsletter
- National Days or Holidays – think World Chocolate Day, Nurses Day, Bank Holidays
- Simple DIY instructions on how to do or make ***
- Announcements – business or personal
- Upcoming Events
- Pre-sale Alerts or Pre-sale Registration – Create interest around a sale you have coming up soon
- New feature announcements
- Last chance alerts – have you got a special offer ending soon – let them know when they need to take action by
- A teaser for your blog post – share a sentence or two of your blog and include a button Click Here To Read More with a link to your blog post
- Behind the scenes in your business – share what happens in your business world behind the scenes, readers love to know more
- How did you get started in business – share the history and your story
- Books you are reading – and why you love them
If you’d like a printable copy of this list so you can have it to hand and work down the list when you’re writing your newsletters, just sign up below and I’ll send it over to you. See what I did there! I showed you how to collect an email!
So there you go, my take on why you need to collect those emails, how to get the names and addresses of your ideal clients and what to share with them. If tech isn’t your thing and you need help getting started on creating your Email Marketing account, please do get in touch and we can have a chat to see how I can help. I charge from £50 to get your Mailerlite/MailChimp account created, branded to your business, and added to your website, together with a blank email newsletter template setup and ready for your first newsletter along with a lesson on how to use it. Just click the button below and we can get you on your way to collecting your very own list of emails!
Until next time, love & hugs