What Is an Email List? An email list is a collection of people who have given you permission to...
Why Your Email List Is One of the Most Valuable Assets in Your Business
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Nurture Your Audience
Discover practical ways to build relationships, stay in touch with your audience and turn enquiries into loyal customers through email marketing and customer nurture.
Do you really need a lead magnet?
If you’ve ever felt unsure whether creating a lead magnet is actually worth it, you’re not alone....
Mailerlite vs Mailchimp: Pros, Cons & Cost For Your Small Business
Updated 24/7/26 If you’ve been running your business for a few years and keep hearing that you...
Sell the Sizzle, Not the Steak: Why Most Small Business Marketing Misses the Point
Updated 8th April 2026 If you’ve come across the phrase ‘sell the sizzle not the steak’ and...
How To Ask For Client Feedback (Without Feeling Awkward)
Great feedback doesn’t just build your reputation - it also helps you grow and gently brings...
How to Nurture Client Relationships So They Naturally Come Back
Staying in touch after someone books isn't about being salesy – it's about being human. You’ve...
Simple Ways to Follow Up With Clients (Without Feeling Pushy)
Following up after a session doesn’t have to be awkward - in fact, it’s one of the easiest ways to...
Designing Service Packages That Encourage Repeat Business
Make it easier for clients to say “yes again” by offering smart, simple packages that work for...
Building a Successful Membership Program: Key Considerations for Small Business Owners
Memberships aren’t just for big brands. Done right, they create connection, community, and...
Creating Informative Content: How Educating Clients Boosts Retention
Empowering your clients with knowledge doesn’t just build trust - it gently encourages them to...
How a Simple Loyalty Scheme Can Keep Clients Coming Back
Ever wondered how a simple loyalty scheme can keep clients coming back? Let me share some simple...
How to Write Email Subject Lines That Demand Attention
Writing the perfect email subject line is an art form that requires creativity, precision, and a...
Boosting Your Email Open Rates
Recently, one of my clients, Jo, sent me a concerned message which filled me with dread... "My...
Swipe my Christmas Auto Responder Email Template
The Christmas holidays are almost here and we all know how important it is to switch off and...
The importance of knowing your Customer Lifetime Value
Do you know your Customer Lifetime Value? Do you even know what it is? Fear not, I will explain...
Boosting Booking Rates
Today I'm sharing quick wins to boosting booking rates This blog came about due to Mustafa from...
7 ways to get clients to rebook
This blog post came about as one of my Facebook members shared that her biggest challenge right...
What to share in your email newsletters
On Saturday I asked in my Facebook group … What do you want from this group? – How can I help? And...