How to use your website to get more leads - man wearing a blue jumper and jeans sitting cross legged with laptop on his lap - arms in the air celebrating

Are you keen to make your website a top tool for attracting new customers? It doesn’t matter if you’ve been in business for years or you’re just starting out, getting to grips with your website can really ramp up your customer interest. Let’s go through some easy steps to help your website do more for your business.

What is a lead?

So before we start talking about lead generation, you may be wondering what exactly is a lead.

Well, a “lead” is basically someone who might be interested in what you’re selling. They show their interest by doing things like filling out a form on your website, asking questions about your services, or signing up for your newsletter.

Think of a lead as a potential customer who is just starting to think about buying from you. Your job is to keep their interest and help them decide to buy your product or service.

It’s like they’ve stepped into your shop to have a look around, and now you have the chance to impress them!  Only I want you to think of your website as your online shop where new customers pop in to browse.

1. Spruce Up Your Welcome Mat – Your Landing Pages

Your landing page is like the front door to your shop. You want it to be inviting and clear about what’s inside.

Here’s how to make a great first impression:

How to use your website to get more leads -your landing pages are like this welcome mat
  • Keep It Simple and Welcoming: Use easy-to-understand language that makes everyone feel at home.
  • Show Off the Benefits: Rather than just listing what you do, explain how your services make your customers’ lives easier or better.
  • Clear Directions – Strong Calls to Action: Make it easy for visitors to know what to do next, whether it’s signing up for more info or making a purchase. Bright buttons and inviting instructions help!

What is a landing page?

Think of a landing page as the front page of a special flyer or brochure that’s all about one particular thing you’re offering. When people click on a link in an email, an advert, or on social media about a specific product or service you offer, they ‘land’ on this page. It’s designed to focus on just one thing – maybe it’s to sign up for a workshop, buy a new product, or subscribe to your newsletter.

This page is super important because it gives people all the details they need about what you’re offering and encourages them to take action, like filling out a form or buying something. It’s like having a salesperson who’s focused solely on one product and does their best to convince customers to go for it!

Quite often your landing page is the Home page of your website –  but it doesn’t have to be.  You can send someone to any page on your website using links, depending on the service, offer or resource you want them to check out.

2. Share Helpful Tips – Use Educational Content

Your website can also be a helpful guide to your customers. By sharing blog posts, guides, or how-tos, you show that you’re the expert who can help. Going back to the shop analogy, think of your content as a helpful sales person, guiding you with their knowledge. Here’s how to use content to attract more interest:

  • Solve Real Problems: Talk about common challenges your customers face and how they can overcome them.
  • Mix It Up: Use different types of content like videos, infographics, or podcasts to keep things interesting.
  • Encourage Sharing: Make it easy for visitors to share your tips with friends, spreading the word about your great service.

3. Get Found Easily – Implement SEO Basics

Help people find your online shop by making your site search engine friendly. Here are a few basics:

  • Use the Right Words: Find out what words people use to search for services like yours and use those words in your content.  Try not to use jargon if that’s not what people are looking for.
  • Be Mobile-Friendly: More people than ever browse on their phones, so make sure your site looks good on mobile devices.
  • Speed It Up: Ensure your site loads quickly to keep visitors from leaving before they’ve seen what you offer.

4. Show Happy Customers – Use Testimonials and Case Studies

People love to hear from others who’ve had a great experience. Show off the good things people are saying about your business, and share stories about how you’ve helped others succeed. This builds trust and shows potential customers what they can expect.

Sarah is truly one of a kind. She’s gone the extra mile to help me reach my goals with my new online business. Even when I’ve faced personal challenges that set me back, she’s been there to keep me focused and back on track. She’s incredibly patient, understands your vision, and works with your budget. I can’t recommend her enough. Thank you Sarah

Steph

Do-Little's Dog Adventures

5. Engage with Fun Tools – Use Interactive Elements and Lead Magnets

Encourage your visitors to engage with your website by using fun quizzes, helpful calculators, or downloadable guides that they can use in exchange for their contact info. This not only provides value but also gets you details to follow up with them:

  • Offer Useful Tools: Make sure what you offer is something they can’t wait to get their hands on.
  • Keep It Simple: Ask for just enough information to reach out, and let them know exactly how you’ll use their details.

Ready to Get Started?

Are you excited to make your website work like your best salesperson? Let’s chat about how we can boost your online presence together.

Contact me today, and let’s turn your website into a place where customers come to browse and leave ready to buy.

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