Blogging to benefit your craft business - image of ladies hands holding bunch of artificial pink flowers on a white wood desktop. With beads, glue gun, craft knife and more flowers around outside

For craft business owners, a blog is much more than just a platform to share your thoughts; – it’s a powerful tool to engage with your visitors, demonstrate your expertise, increase website traffic and boost your website’s visibility on search engines with search engine optimisation (SEO).

Whether you make cakes, cookies, pottery, silver necklaces, childrens toys, or any other type of crafts, here’s how you can use blogging to benefit your craft website.


Why You Should Blog on Your Craft Website? 

Improve Your Engagement

Regularly updating your blog content keeps your website fresh and interesting and encourages your visitors to return, increasing the likelihood of converting them into customers.

Blogging To Benefit Your Craft Website - Infographic
Blog icon in centre with words engagement, expertise, traffic, email list and SEO around it with arrows pointing to Blog

Demonstrate Your Expertise

By sharing your knowledge and your passion for your craft it helps to establish you as an expert in your field, which can help to build trust with your audience.  And people buy from those they trust.

Increase Your Website Traffic

When you regularly publish fresh, relevant content that your ideal audience will benefit from it can attract more visitors to your website.  The more website visitors you have, the more chances you have at converting them into buyers.

Build Your Email List

Blogging not only enhances your site’s engagement and visibility but also provides you with a golden opportunity to grow your email list – which is an essential tool for any business looking to build and nurture their ongoing relationships with customers.

Enhance Your SEO

Fresh content helps improve your website’s search engine rankings, making it more likely for potential customers to find you online.  The more relevant content you have online, the more chances your ideal audience will have of finding you.


Crafting Your Blogging Roadmap


Step 1: Define Your Content Goals

Before you start writing, define what you want to achieve with your blog. Are you looking to educate your audience about your craft? Do you want to share the stories behind your creations? Or are you focused on providing tips for fellow crafters? Your goals will determine the best type of content you should produce.

Crafting your blogging roadmap - Step 1 Define Your Goal - Step 2 Know Your Audience - Step 3 - Plan Your Content - Step 4 - Optimise for SEO - Step 5 - Engage with your audience - Step 5 - Analyse and adapt

Step 2: Know Your Audience

Understanding who your readers are can help you tailor your content to their interests and needs. Consider what questions they might have about your work, what problems they face that you can solve, or what aspects of your craft they are most interests in.


Step 3: Plan Your Content

Create a content calendar to keep your blogging efforts consistent and varied. Mix different types of posts to keep your audience engaged.  Here are some ideas of content you can create…

How-To Guides: Step-by-step instructions on creating certain crafts, or tips for beginners learning your craft.

Behind-the-Scenes Posts: Insights into your creative process, your workspace, or the story of how a particular piece was made.

Industry Insights: Share the current trends within your craft field or advice on how to succeed as a small craft business owner.

Customer Stories: People love a story! Showcase how your customers are using or enjoying your products.  Use customer-generated information such as photos and comments within your blog posts to inspire your readers.


Step 4: Optimise for SEO

To ensure your blog helps your website rank better in search engine results, here are 4 things you may want to consider:

Keywords: Use relevant keywords throughout your posts that your potential customers might use to find products like yours.  What are they typing into the search bar?

Headings and Subheadings: Organise content with headers (H1, H2, H3) to make it easier for search engines to understand and index your blog posts.  This also breaks up your text to make it easier to digest.

Link Building: Include internal links to other pages on your website and external links to relevant, authoritative sites.

Images and Videos: Add multimedia elements with alt text descriptions to enhance user engagement and improve SEO.


Step 5: Engage with Your Audience

Encourage interaction by ending your posts with questions or calls to action that invite comments or sharing. Respond to the comments and engage with your readers on social media to build a community around your brand. People love being part of a community of like-minded souls.


Step 6: Analyse and Adapt

Use tools like Google Analytics to track how well your posts are performing. Look at metrics such as your page views, the average time on the page, and bounce rate. This data can help you understand what content resonates with your audience so you can refine your roadmap accordingly.  If a particular blog post is doing well with your audience you can use this as a template for other blog posts.

Summary of Blogging To Benefit Your Craft Website

Blogging for your craft website isn’t just about selling your products; it’s about creating a connection with your audience that’s built on trust and shared passion.

By providing valuable content, you not only help to increase your website traffic, grow your email list and boost your website’s visibility on search engines but also create a loyal customer base who appreciates both your products and your knowledge.

Start sharing your craft story today and watch your online community grow!



How often do you currently blog on your craft website?

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