SOS Saturday Series - Why business cards your networking secret weapon - image of 2 people sharing business card

This week I got to meet my lovely client David from Fired Up Fire Pits in person despite working together since July 2022! Up until now all of our meetings up until now have been via Zoom, WhatsApp, email or the phone.

So when David mentioned he was going to be attending St Fagans Makers Market which is just 45 minutes away from me and suggested I call up to meet him so he could introduce me to some of the other lovely businesses who attend I took him up on it!

As Jess is home for the Easter holidays she came along too and we had a lovely couple of hours meeting lots of small business owners and buying some of their goodies.

David very kindly introduced me to some of the stall holders as the person who designed and looks after his website, which allowed me to then have a conversation with them about their online presence.

 

Why business cards are your networking secret weapon

After speaking to each stallholder we swapped business cards and I realised how powerful a business card can still be.

In my digital world, sometimes it’s easy to overlook some old-school gems, like using your trusty business card to connect with people

So here’s 5 reasons why you should most definitely be using business cards

1. Personal Touch: Nothing beats the warmth of exchanging business cards in person. It’s that personal touch that makes connections stick.

 2. Instant Connection, No Glitches: Forget tech hiccups; with a business card, sharing your contact details is smooth and efficient. Speedy and straightforward!

 3. Look Professional: A well-designed business card says you’re serious about your business. This can be particularly influential when you’re meeting potential clients or collaborators who value traditional business etiquette.

4. Your Brand, in Your Hand: A business card is like a mini billboard for your brand. It’s a chance to showcase your style and make your business memorable, ensuring that your contacts remember not just your name, but your business ethos and branding.

5. No Tech Barriers: With a business card, there’s no tech barrier.  Not everyone may use the same social media platforms or digital contact-sharing tools, but anyone can accept a business card. This universality ensures that you can connect with people across age groups, industries, and tech preferences.

 

Examples of Business Cards

2 cards that I picked up stood out for me –

Lesley Jane Jewellery was a folded card with a short paragraph “About my work” and another “Caring for your jewellery” on the back, she shared the events she is attending during 2024 – a great use of her card to not only introduced her business but to use as “aftercare” for any jewellery purchased and a reminder where you can go to buy again

Juals Candles included a QR code on theirs which when scanned took you straight to their website, along with a 10% off coupon code for the first new order online – encouraging new orders without having to attend a market or an event

Business cards by Lesley Jane Jewellery
Business cards by Juals Candles

What to include on your business card

5 things I would recommend you include on your business card include:

  1. Name and Title: Your full name followed by your professional title reminds the recipient who you are and what you do.
  2. Business Name and Logo: Including your business name and logo is crucial for branding. It helps to reinforce your brand identity and ensures that the card is immediately recognisable as belonging to your business.
  3. Contact Information: Provide your primary contact details, such as a phone number and email address. You may also include your business website to direct potential clients or partners to learn more about your products and services online.
  4. Social Media Handles: If social media is a part of your business plan, include the handles of your most active or business accounts. This encourages them to further engage with you.
  5. Offerings or Tagline: Briefly mention the products and services you offer or include a tagline that captures what you do who you do it for and why they should buy from you (your value proposition). This helps to communicate what you do and what sets you apart from others

The goal of your business card is not just to provide contact information, but to leave a memorable impression that encourages people to connect with you and your business.  Just remember that you do business your way though so have fun designing yours.  

I’ve made mine and for several of my clients on Canva then used an online print service or local printers to get them printed.  That way I can change them whenever I want as my business grows and changes.

Do you have business cards for your business? I’d love to see how you’ve designed yours, send me an email on sarah@simpleonlinesolutions.co.uk  and attach a photo.

And if you need help designing your card, drop me a message and I’ll be glad to help

Have a fab weekend

Hugs

Sarah x

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