Image of open notepad with word Blog on it, there is a pen on the notepad and a cactus plant on the wooden desk

Yesterday I posted about my latest blog post “A Beginner’s Guide To Writing A Blog Post” and a reader asked a very valid question “What is a blog?” so I thought I would clarify what it is here


What is a blog?

Simply put – a blog is your thoughts, views or guidance on a particular topic that you choose to write down on an online diary or journal found on your website, that you share with the public.

Blogs can serve a variety of purposes and cover a wide range of topics, such as personal diaries, news, recipes, case studies, product reviews, how-to guides, travel experiences, and much more.

They can be created and maintained by an individual or many people may contribute to a business or organisation blog.

The “Blog” page on a website, is generally a summary page showing a series of previously published posts, with an Archive section to see older posts.


What is a Blog Post?

A blog post is an individual article or entry published on the blog. Each post usually focuses on a specific topic or theme.

A post may contain words, images, videos, audio or infographics to help the reader better understand the topic.


Chronological Order

Blog posts are organised based on the date they were published, with the most recent content appearing first. Older posts can be accessed via archives or search functions


Categories and Tags

Posts are often categorised into topics or themes, and tags are used to identify specific keywords or topics within a post. This helps readers easily find relevant content.  Think of it like the sections in a library or book shop.



Some blogs allow readers to leave comments on posts, which helps with interaction and discussion between the author and the audience.


Shareable on Social Media

Blog posts can be easily shared on social media platforms, making it simple for readers to spread content they find interesting


Want Help?

Join me in my upcoming workshop Blogging for Business on Thursday 29th Feb 2024

Blogging for business online workshop

Upcoming Workshop –
Blogging for Business

  • Would you like to write blogs for your business but you’ve been putting it off?
  • Does the thought of blogging scare you?
  • You know you should be blogging, but don’t know where to start or what to blog about.
  • Then this workshop is for you! Join me for 2 hours of online learning via Zoom

Thursday 29th February 2024 10am-12pm