SOS Saturday Series - Unlock the Power of Automation: 5 Ways Your Website Can Transform Your Business - image of a man holding a tablet with Online Booking showing on screen

For me, this week has been a week of adding automation to several of my client’s websites to help them to work smarter rather than harder.

I love a bit of automation, so rather than doing the same things over and over, you put in place systems to help you be more efficient, reduce manual errors, and free up your valuable time to focus on core business activities instead.

Client Automation

Jemma wanted a way to grow her email list and encourage people to visit her website after buying from her Etsy store so we have added a page to her website to collect people’s names and emails in return for a discount code.

Steph is sharing her knowledge and is starting a paid email subscription but wanted to easily take payments, then add the customer details to her Mailerlite account and start sending them her email tips, so we used the power of Zapier to connect the platforms and make it happen automatically.


Unlock the power of automation: 5 ways your website can transform your business

So I thought I would share five practical ways you can unlock the power of automation on your website to streamline your business processes, making it easier for you to focus on what you love most – doing your thing!

1. Online Booking and Scheduling

Free up your time by integrating an online booking system into your website. This allows your customers to book appointments or reserve your creations at their convenience, reducing the endless back-and-forth communication and ensuring you never miss an opportunity.

2. Automated Customer Enquiries

Do people have the same questions and queries that you answer all the time? Try installing a chatbot or adding a detailed FAQ section to handle common customer enquiries automatically. This ensures your customers receive instant responses, improving their experience while allowing you to concentrate on creating rather than replying to emails.

3. Easy E-commerce Experience

Use e-commerce platforms such as WooCommerce, SureCart or a Stripe payment link on your website to automate the selling process. From managing your stock levels to payment processing and order fulfilment, ensure your online shop operates smoothly, making it easier for customers to purchase your creations or digital courses/workshops, whenever suits them.

4. Email Marketing Automation

Start capturing the emails of your website visitors and nurture them with automated email campaigns. Share updates about your new services and products, exclusive offers, and helpful content to keep your business top-of-mind, which will encourage repeat business and create a loyal community.

5. Analytics and Reporting

Set up automated reporting tools such as Google Analytics or Fathom to track your website’s performance, including visitor behaviour, best-selling products,  your most visited pages and blog posts etc. Using facts and data allows you to make informed decisions, tailor your offerings to meet your customer demands and grow your business.

Adding automation into your daily life will not only help streamline your business but also enhance your online presence, making your website a powerful tool for achieving your business goals.

If you’re ready to see how automation could help you or you have any questions about automating your website, I’m here to help.

Let’s make your website work as hard for your business as you do.

Wishing you a fab weekend


Sarah x