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"Most of my business comes from word of mouth." It's something I hear all the time from small business owners relying on word of mouth to fill their diary. In fact, it's something I used to say myself. Now, before anyone gets upset, I'm not saying word of mouth is...
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What Is an Email List? An email list is a collection of people who have given you permission to contact them by email. For small businesses, an email list is one of the most valuable marketing assets because you own the relationship and can communicate directly with...
Why Am I Doing All the Things but Still Not Getting Clients?
Have you ever found yourself saying... "I'm posting on social media." "I've got a website." "I'm networking." "I've claimed my Google Business Profile." "I've even tried blogging." And yet... The enquiries still aren't coming in consistently. If that sounds familiar,...
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What goals do you want to achieve with your website
If your website feels like a “thing you should have” rather than a tool that helps, you’re not alone. Most small business owners aren’t short on effort, you’re short on clear direction. You’ve got a website, a Google Business Profile, maybe a half-finished email list,...
Do you really need a lead magnet?
If you’ve ever felt unsure whether creating a lead magnet is actually worth it, you’re not alone. Maybe you've heard the term online. Maybe you've even tried to create one - a checklist, a mini ebook, a free guide - only to have it gather dust. So let’s get to the...