Following up after a session doesn’t have to be awkward - in fact, it’s one of the easiest ways to gently encourage rebooking and build long-term trust.
We've all been there -you finish working with a client, feel like the session went great, and then… silence. Should you follow up? When? How?
You don’t want to seem desperate or spammy, but you also know they’d benefit from continuing to work with you.
This blog shares a few simple, non-cringey ways to check in, stay visible, and let your clients know you’re still here to help - in a way that feels completely aligned and natural.
1. Send a Simple “Thank You” Message
Sometimes, the simplest gestures go the furthest. A warm thank you email or message shows appreciation and keeps the connection open.
Example: “It was lovely working with you today - I hope you’re feeling [calm/motivated/clear]. Let me know if you have any questions or if I can support you further.”
You can even automate this as a post-session email, but keep it personal and warm.
2. Remind Them of the Bigger Picture
Clients often forget that one session is just part of the journey.
Gently remind them what you’re working towards:
Example: “We made a great start today. If you’d like to build on this, I’d love to work together again. Here’s a link to book when you’re ready.”
This works especially well if you offer packages or follow-up sessions - see my blog Designing Service Packages That Encourage Repeat Business for some ideas
3. Use a Soft-Touch Check-In
After a week or two, a short message asking how they’re getting on shows you care - and naturally invites them to continue.
Example: “Hi Sarah, I was thinking of you this week - how are things going since our session? Let me know if you’d like to chat about what’s next.”
This keeps the door open without pressure
4. Schedule Automated Follow-Up Emails
Tools like Mailerlite, Moxie or even your booking system can send a short sequence:
- 24 hours later: “Thanks for booking”
- 1 week later: “How are things going?”
- 2–3 weeks later: “Here’s what most clients do next…”
These are brilliant for nudging rebookings without you having to remember to send each one
5. Offer a Rebooking Incentive
If it’s appropriate, you can gently include a time-sensitive reason to rebook:
- Loyalty scheme (see my blog here for loyalty ideas)
- Package upgrade
- Limited availability notice
Just keep it friendly -no pressure, just a helpful prompt
Final Thought
Follow-up doesn’t have to be pushy. When done with care, it shows that you value the relationship, not just the transaction - and that’s what builds long-term loyalty.
For more ideas on getting clients to come back again and again, read: 7 Ways to Get Clients to Rebook
PS
Need help automating your follow-ups or writing email templates?
Let’s get it sorted in a Power Hour or VIP Day - I can help you set it up in a way that feels like you.
