If you’re looking to get more local customers, your Google Business Profile is the single most important place to start. Optimising your listing boosts your local SEO, helps your business appear on Google Maps, and puts your small business ahead in local search results. Here’s how any local business owner can get found online — no tech skills required.
Why a Google Business Profile Matters for Local SEO
When people search for a “florist near me” or “local electrician”, Google shows a map and a list of top businesses before anything else. If your business isn’t set up properly, you’re missing out on valuable local business marketing and real customers.
Setting up your profile is a must for every small business.
Step 1: Claim and Verify Your Google Business Profile
- Go to Google Business Profile
- Search for your business. If it appears, claim it. If not, create a new profile.
- Follow the instructions to verify – usually by phone or postcard.
Don’t skip verification. You need it to appear in local search results and on Google Maps.
Step 2: Add Correct Business Details
Check that these details are accurate:
- Business name
- Address (as customers would use)
- Telephone number
- Website
Typos or out-of-date info can turn away searches and harm your local search optimisation.
Step 3: Choose the Right Business Category
Use the most specific category possible. For example, choose “Plumber” instead of just “Contractor.” This helps your business show up for the right searches.
- Add additional categories if they fit, but make your main service clear.
Step 4: Set Your Opening Hours
Let customers (and Google) know when you’re open, including holidays. Update regularly if these change.
Up-to-date hours help avoid disappointed customers and lost business.
Step 5: Keep All Info Up To Date
Change your profile as soon as your business moves, your number changes, or you adjust your services.
Google rewards active, accurate profiles when ranking local searches. Staying current gives you an edge.
Common Mistakes and How to Fix Them
- Missing information: Fill in every detail Google lets you.
- Outdated hours: Check and update several times each year.
- Incorrect categories: Edit to be specific to your service.
- Unverified listing: Complete your verification step as soon as possible.
Get More from Your Listing (and More Local Customers)
Setting up your Google Business Profile is the first step in your local business checklist. But to get the most from your online presence, you need a wider local SEO strategy.
- For more help, guidance, and tips, explore The Google Business Checklist.
- Want results faster? Book your free 20-minute visibility call and get practical advice for your business by clicking the button below
