How to write a great About Me page

Ever wondered what to write on your About Me page?  Then you are not alone!  This page seems to be one of the hardest to write for my clients, because its about themselves.  So here are 5 tips on how to create a great ‘About Me’ page

Did you know that your About Me page is one of your most popularly viewed pages on your website – with upto 90% of your website visitors heading there tp find out more.  So here’s how to make sure it is the Soul of Your Site.

Tip 1 – Your About Me page isn’t about you!

It’s about your audience!

I know shock horror – you would think that a page titled About Me would be about you –  but it isn’t and definitely shouldn’t be all about you.  Your website visitors come to your About Me page to see who is behind the business and whether you can help them with their problems or not.  Most people are tuned into What’s In It For Me (WIIFM) and are looking for people to connect with, that can help them.

Your opening sentence should be about your visitors needs.  Start with the main reason they have arrived on your website and share how you can help them.

An about me page isn't about you

Tip 2 – What’s your story?

How and Why did you get into what you are doing now?  People love a good story, so tell your visitors yours.

Share with them your past experiences, successes and failures that have led you on this path that they may resonate with.  Empathise with them, let them know you completely understand where they are right now in their journey and how it wasn’t always easy for you either.

But keep it short – they don’t want an autobiography!  If you want to write more about what you got you here, consider writing a blog and linking to it on your page.

People want to connect with another human.  They want to know more about the person behind the business.  Who you are, Why you do what you do, Why are you passionate about it?

People love a good story, include yours on your About Me page

Tip 3 – Have photos on your page

People want to know what you look like, who they may be considering working with. 

Adding a photo of you – looking like you do right now – helps to increase trust and likeability.  But please make sure its an up-to-date photo, there’s nothing worse than having a photo on your website then meeting someone in person and you look nothing like they imagined!  Remember your website is a working part of your marketing hub that needs to be updated regularly so you can always change them out if you change your hair or change your look.

Add in photos that show a little bit about you outside of you work too – people are curious, they love to know more about you.  They are looking for a connection.

Include photos on your About me page

Tip 4 – Include Social Proof

Other people saying you’ve helped to solve their problems, goes along way to help build trust and authority.  So include your testimonials and reviews to help your visitors understand that you can fulfil what you say you will

Prove you’re different to your competitors.  Help build their trust by showing them you can help them with their problems/challenges because of the qualifications or experiences you have gained.

What are some of the wins you have had in the past or awards you have won?  Include those as long as they are timely.  If you were given runner-up in a local competition 15 years ago but nothing since, it may be best to leave this out!

Customer reviews are great for creating trust

Tip 5 – Tell them what to do next

So you’ve convinced them that you are the person they need to be talking to, now give them specific actions on what they need to do next. 

Do you have blog posts that will convince them further you can help them with the challenges?  Add links to these posts. 

Do you have a YouTube channel with videos/meditations/how-to’s that they could benefit from, give them the links

Do you want them to sign up to your email list so you can continue to build your relationship – then include an email signup form

Make it easy for them to get in touch with you, if you the next step is an actual conversation

Tell your visitors what to do next

Reminder Tip – Write in simple English.

Don’t use technical words or jargon if your ideal clients won’t understand what you mean.  Speak in your voice – don’t try and come across as somebody you’re not.  They don’t want any shocks when they speak to you direct or come and see you and discover a person that doesn’t sound like the person they’ve been reading about.

And to summarise…

What Your About Me Page Should Include:

  • Who you are, what you do and what you can do for your visitors
  • Your Story
  • When you started your business
  • Where you are located
  • Your businesses vision
  • How many work in the business
  • A general description of what your business does
  • Achievements and goals
  • Photos of you
  • Social Proof
  • And a Call To Action

Hope this helps, let me know how you get on

Sarah x