Great feedback doesn’t just build your reputation - it also helps you grow and gently brings clients back.
You’ve done brilliant work with someone - but asking for feedback can still feel a bit... cringey, right?
The truth is, most happy clients want to support you. They just need a gentle prompt. And when you gather feedback in a simple, thoughtful way, it can lead to glowing testimonials, repeat bookings, and new clients too.
Here’s how to ask in a way that feels easy for you and generous for them.
1. Keep the Timing Natural
The best time to ask for feedback is just after you’ve finished working together - while it’s fresh and they’re still feeling good.
You could include it in:
- A thank-you message
- A follow-up email
- A post-session form or booking confirmation
Tip: Automate it with your booking system or email tool so it never gets forgotten
2. Make It Easy for Them
The easier it is to respond, the more likely they’ll do it.
Give them just one or two questions:
- “What did you find most helpful?”
- “Would you recommend this to a friend?”
- “Any suggestions for how I can improve?”
You can also offer a short form, Google Review link, or “reply to this email” option - whatever feels most natural for your business
3. Use Friendly, Human Language
Avoid cold, corporate language like “Please complete this survey.”
Instead, try something like:
“I loved working with you - would you mind sharing a few words about your experience? It would really help me grow and support others like you.”
Kind, clear, and full of heart - just like you
4. Ask for Permission to Share It
Once someone’s given you feedback, ask if you can share it on your website, socials, or marketing.
“Would it be okay for me to use your words as a testimonial/in my marketing?”
Most clients say yes - especially if they’re proud of what you helped them achieve.
(You could even offer to use just their first name and location if privacy is a concern.)
5. Use Feedback to Encourage Rebooking
Sometimes, feedback sparks another booking - especially if you reply personally.
“I’m so glad you found it helpful! Let me know if you’d like to continue - I’d love to work with you again.”
You’re not pushing - just leaving the door open
Final Thought
Feedback isn’t just for you. It’s a lovely chance for clients to reflect on their progress, express gratitude, and strengthen your relationship.
When you ask in a genuine, thoughtful way, it becomes part of your nurture process - and often leads right back to your diary being filled again.
For more simple tips on encouraging repeat business, check out: 7 Ways to Get Clients to Rebook
PS
Need help creating a feedback form or testimonial request template?
I’ve got you. Let’s get it sorted in a Power Hour or VIP Day so it’s off your plate and working behind the scenes
