Five reasons why new businesses should hire a copywriter

Starting a new business is an exciting time. But it’s also expensive and stressful. Most new businesses have to invest in many things like equipment, training, website fees, and insurance.

In the early days, it can be tempting to do as much as you can yourself to save money. There are YouTube videos or free courses out there to show you how to do pretty much everything and when money’s tight, spending time learning a new skill might seem like a sound investment.

Hiring a copywriter will probably come into the category of “can’t afford to do it yet” when you’re getting ready to launch your business online.

A website is the best way to showcase your product or service online. It’s a window into your business. It shows potential customers who you are, what you’re about, and what you can do to help them.

Surely then, the best person to write about you is you. Isn’t it? Only you know why you do what you do. And how you can help others with the product or service you’ve created.

But making the words you use on your website stand out for the right reasons is about so much more than that. Bad copy will turn customers away. You can have the best product or service in your field, but if you don’t use the right words to bring people to your website, you won’t sell much online.

Hiring someone to get your website copy spot on is actually one of the most important parts of setting up your business. Here’s why:

Brand Voice

A copywriter will give your brand a voice. They’ll use language that will build trust and show potential customers how you can help them with your product or service.

This is a vital ingredient in a successful business.

If the words on your website don’t reflect who you are and what you’re doing, they won’t help you build a reputation. They’ll hinder that process. As a new business, you need the words on your website to help potential customers get to know, like, and trust you. A copywriter will help you do this by creating copy that reflects you and your business and shows why you’re an expert in what you do.

 

Hiring a copywriter will save you time

Writing engaging, clear, and compelling copy takes time. If you haven’t done it before, it can take a long time. When there are lots of other things to do to get your business up and running, it’s probably not the best use of your time.

I learned this the hard way when I launched my writing business. I spent months doing a course to show me how to create a website myself. The course was great. I wasn’t. I wasted so much time trying to work things out myself. The time I could’ve been spending growing an audience, connecting with potential customers, and making money.

The website I created was rubbish (the words were pretty good though!). It didn’t do anything I needed it to and it looked very amateur. So, after wasting about six months trying to figure it out myself, I did what I should’ve done in the first place and hired a web designer. And a few weeks later, I had a website that reflected me, my business, and my brand. I can’t tell you how many times I got annoyed with myself for not doing that in the first place!

 

Spelling and grammar

Are you confident that your spelling and grammar will meet the mark? Do you know your it’s from your its? Can you use short sentences and paragraphs that flow well?

Having the odd typo or spelling mistakes and long rambling sentences might not seem important. But it is. It’s very important. It’s the details like that that will put potential customers off if you get it wrong. A copywriter will provide high-quality, error-free copy that really does help your business to shine.

 

SEO

Do you know how to use find the right words to get your website seen by search engines? Search Engine Optimisation (SEO) is crucial when your website goes live.

If you don’t use the words that potential customers are looking for, they won’t find you. In order for your business to grow online, your website needs to be seen. A copywriter will research the right keywords for your business and use them in key places so that your website gets picked up in search engine results. That will help potential new customers to find you and want to do business with you.

 

Investment

Hiring a copywriter is a sound investment in your business. It may feel like an expense you can do without when you’re starting up. But it will soon pay for itself when your website is getting seen by the right people and bringing in new customers.

I’m a small business owner myself and I know how hard it is when funds are low. That’s why I’m passionate about making hiring a copywriter accessible to everyone. I have a range of services at different price points that will help you get your business seen and talked about for the right reasons.

My website services start at £75 for a keyword research package and go up to £600 if you’d like to hire me to write three pages of copy. If you’d like to find out more about what I do and how I can help your website shine with brilliant copy, head over to my services page or follow me on Instagram.