Image of lady wearing an orange top typing on a laptop. Words overlaid say A Beginner's Guide to Writing a blog post

Recently I shared a social media post about creating interesting, useful and relevant content to help encourage your readers to come back to your website time and time again.

One comment I got was this…

“Thanks Sarah, as you know I keep putting off starting to write a blog. Simply cos I don’t know where/ how to start. I want to write about ** so any recommendations or template to use you might suggest please?🙏

So I have created this blog post to help if you too have been putting off creating a blog because you don’t know how or where to start from a structure point of view.

In this blog I’m going to be covering:

  • Why does the structure of a blog matter?
  • How to write a blog
  • How to create an outline for your blog
  • Blog Templates

** Tip **

If you want to know why you should blog in the first place – click here to read my blog aptly named “Why You Should Blog”.   

lady sitting on sofa with laptop

Why does the structure of a blog matter?

So why does the structure of a blog post matter you may ask, can’t I just write down what I want to say and be done with it?  Well, you could but there are 2 main reasons why having a good structure matters – 1) Your Readers and 2) Search Engines

1) Your Readers

People have increasingly short attention spans so structuring your blog posts in an easy-to-understand manner allows them to skim the material to see if it’s going to be of interest to them before deciding to spend the additional time to read it fully.

Breaking up long chunks of text with Headings, Sub-headings, images and bullet points can help them to “scan” your article and gain the knowledge they want quickly and easily.

2) Search Engines

There are many reasons why Search Engines favour a well structured blog post.  These include:

  • Readers will find your blogs easy to read, and are likely to spend longer on the page of your website, even potentially moving onto read another blog.  If they find it hard to read they are likely to click away quickly.  This creates a high “bounce rate” which can affect your SEO rankings.
  • Your readers may want to share useful and well structured content with their friends/family/audience.  This creates back-links which can have a favourable affect on your SEO rankings as search engines assume it is helpful content and so move your blog post higher up the rankings.
  • When you include keywords in a structured way within your post that readers are searching for, again it signals to search engines such as Google that this information is useful and will help more people to find it by ranking it higher.

How to write a blog


  • Step 1: Plan your blog post by choosing a topic, creating an outline, conducting research and checking facts, if necessary
  • Step 2: Craft a headline that is both informative and will capture readers’ attention – think newspaper headline
Blogging for your business - image is of a laptop open on a table with the word Blog on screen, lady sitting at table has cup of coffee
  • Step 3: Write your post – If you are in flow you may be able to write a draft in a single session or if not you may want to gradually work on parts of it, adding information as inspiration comes to you
  • Step 4: Use images/media to enhance your post, improve its flow, break up long areas of text, add humour, and explain complex topics.
  • Step 5: Edit your blog post.
    • Make sure to avoid repetition and read your post aloud to check its readability.
    • Have someone else read it and provide feedback.
    • Keep sentences and paragraphs short.
    • Use bullet points to break up long text.
    • However don’t over analyse it – done is better than perfect!

How to create an outline for your blog

Blog HeadlineCraft a catchy and relevant title that piques readers’ interest. It should give a clear idea of what the post is about.  Think about how a newspaper uses their headlines

Introduction – Quick summary explaining what the blog post will cover. Start with a hook or an interesting fact to grab the reader’s attention. Present the problem or question your blog post will address. Provide a brief overview of what readers can expect to learn.

Body of blogOrganise your content into clear and logical sections or headings. Each section should cover a specific point or subtopic.  Use subheadings to guide readers through the content and make it easy to skim.

Section 1 – Subheading – 1 or 2 paragraphs about “section 1”
Section 2 – Subheading – 1 or 2 paragraphs about “section 2”
Section 3 – Subheading – 1 or 2 paragraphs about “section 3”

Conclusion/Summary – Wrap-up. A summary paragraph of the main points of your blog post. Provide a clear answer to the problem or question posed in the introduction.

Call To Action – what do you want your reader to do next

SEO Optimisation – Include relevant keywords naturally throughout the post including the Title, sub headings and the body of the post.

** Tip **

Write your blog post content in a Word/Google document first and then copy and paste the sections into your blog on your website. That way should you have any problems, you will still have the content to hand.

I have learnt the hard way and lost hours of work as I’ve gone straight in and started to create my blog only to find it didn’t save along the way!

Blog Templates

I have created 3 blog templates/worksheets for blog types Q&A, x Top Tips and Beginners Guide. If you would like to get your hands on them to help you with writing your blog posts, just pop your name and email address below and I’ll send them straight over to your inbox.


After you have read this post you should now know why you need to structure your blog post well, how to write a blog, how to create an outline for your blog and have gotten your hands on some blog templates/worksheets to help you to get started.

If you need help building your blog post then please do get in touch and I can teach you how to do it or if technology is not your thing, then I can create it for you. 

Just click the button below to get in touch.

Want To Learn More About Blogging for Business?

Blogging for business online workshop

Upcoming Workshop –
Blogging for Business

  • Would you like to write blogs for your business but you’ve been putting it off?
  • Does the thought of blogging scare you?
  • You know you should be blogging, but don’t know where to start or what to blog about.
  • Then this workshop is for you! Join me for 2 hours of online learning via Zoom

Thursday 29th February 2024 10am-12pm