An image featuring a banner with the text '11 Ways To Increase Website Traffic' in bold pink and black letters. To the right is a professional woman wearing glasses, smiling and looking at a laptop screen, indicative of working or studying. In the foreground, there's a desk with scattered papers and a cup with the label 'Simple Online Solutions', suggesting a work environment focused on digital strategies.

Increasing website traffic, aka the number of visitors who visit your website, is crucial for the overall growth and success of your business.

You may have a wonderful-looking website with lots of great content but if no one is ever seeing it then it is not going to be able to work for you.

The more people who visit your website, the more brand exposure you gain. Increased traffic means more individuals are getting familiar with your business, the products or services you offer and the solutions you provide

Traffic is a key factor in SEO. Websites that attract more visitors are often seen as more valuable and relevant, leading to higher rankings in search results. This creates a positive feedback loop: higher rankings bring more traffic, and more traffic can improve rankings even further.  Who doesn’t want to show up on page 1 in Google?

In this blog I’m going to share with you 11 actionable steps you can take to get more eyes on your website.

1. Create High-Quality Content

Make sure you consistently publish valuable, informative, and helpful content that addresses the needs and interests of your ideal audience. Include blog posts, videos,  and guides. High-quality content can attract more visitors and encourage them to share your site, increasing your visibility.

There are many benefits of blogging including :

SEO Benefits

Search engines favour websites that frequently update their site with fresh content. Regularly adding updates signals to search engines that your site is active, relevant, and offers value to users, which can improve your rankings in search results.

Returning visitors

Regularly creating new content gives existing customers a reason to return to your site and can help in building a loyal audience. It also increases the chances of visitors sharing your content, expanding your reach organically.

Get known as the Go-To Person

By regularly publishing informative, well-researched content, you position your business as an authority in your field. This trust-building is crucial for converting visitors into customers

2. Use Social Media

Promote your content across your preferred social media platforms where your ideal clients are hanging out and being active.

If you are following tip no 1 above and are writing blogs, use snippets of the blog content in your posts and add a “to read more click here” link leading back to your website.

Girl sitting on floor on laptop with social media icons showing on wall behind her

Tip – If you’re using Facebook add your link in the comments rather than in the post itself as Facebook doesn’t like you leaving their platform so may penalise your post if you include it.

Remember that social media should be social.  It’s like having a conversation with a friend. It’s not just about sharing your message but also about listening and interacting. Always respond to any comments on your posts, join in on conversations, and show your audience that you are a real, caring person behind your business name. This helps to build trust and a sense of community.

And when people like and trust what you have to say they will check you out so make sure your website details are on your profile so it’s easy for them to click through.

3. Use Email Marketing

Collect email addresses from your website and social media visitors and send them regular newsletters and updates. Adding a personal touch to your emails can help to make a personal connection with your readers and gently nudge them to go to your website for the latest news or your irresistible offers.

Like I suggested above for your social media posts, use snippets of your blog content in your emails with a CTA button to read more which takes them directly to the blog post.  This helps with your traffic and educates your reader too.

Building Your Email List

The journey begins with collecting email addresses from your visitors.  Make this process as inviting as possible.

Whether it’s through a signup form on your website offering them a lead magnet that is going to give them a quick win and an introduction into your world, a pop-up with an exciting call to action, or an exclusive offer for subscribers, give your visitors a good reason to share their email with you.

Don’t forget to be transparent about how often you’ll email them and reassurance about their privacy can increase sign-ups.

4. Utilise Google My Business

For local businesses, a well-optimised Google My Business(GMB) listing can be a game-changer allowing you to boost your local traffic and enhance your online presence.

GMB is your virtual shop window on Google, making it easier for customers to find and choose your business when they’re searching online.

Mobile phone showing Google Maps icon with map of the world behind

Ensuring your listing is kept up to date, with a link to your website, interesting photos and posts about your services and products, upcoming events etc will help drive traffic to your website.

If you need help with your GMB account, my workshop How to Use Google Business Profile to Get More Customers (£37) can help you.

5. Use Call-to-Actions (CTA) Strategically

Having clear, persuasive calls to action on your website allows you to guide your visitors towards taking your desired actions, such as making a purchase, signing up for a newsletter, or contacting you for more information.

Your CTA should leave no room for confusion. It must clearly state what you want the visitor to do next, whether it’s to “Buy Now,” “Sign Up for Free,” or “Get in Touch.” A clear CTA reduces hesitation and guides users effortlessly to the next step.

You may find my blog Call To Action Buttons – What They Are & How To Use Them helpful.

When visitors stay on your website longer, it helps with your SEO and can help educate them too.  So having good quality content that answers their questions is key.  Then use your CTA buttons to guide them  to find it.

6. Engage with Online Communities

I recommend engaging with online communities relevant to your business, such as forums, Facebook groups, or LinkedIn groups. By sharing your expertise and advice, you can build trust and authority and include a link to your website in your profile or signature where appropriate.

Try using the search bar on Facebook and search for keywords or phrases that your ideal audience would use about their problem or challenge.  This will produce a list of results including groups.  Join these groups where your ideal audience will be hanging out and engage with the members by providing helpful comments on their posts.

7. Have A Responsive Design

When I look at the stats for my website I have noticed that the majority are my visitors are using their mobile phones to check out my website.

I’m sure yours will be similar.  So ensuring your website is mobile-friendly is essential.

A modern workspace featuring a responsive website design displayed across four devices: a desktop computer, a laptop, a tablet, and a smartphone, all set on a white desk

But don’t stop there, there are so many different ways visitors can view your website and checking yours on various devices including desktops, laptops, tablets and mobile phones is important to see if there are any improvements needed to improve the user experience and potentially boost your search engine ranking.

Most website platforms will allow you to adjust your website content for different devices to make sure it remains easy to use and easy to read.

A website that is difficult to use will have your visitors leaving quickly.

My local takeaway hasn’t optimised their website for mobiles and it’s hard to even read the menu, let alone order food online – not the best way to do business!

8. Improve Website Speed and Performance

A slow website is a major turn-off for your visitors and will have them clicking away and moving on to your competition.

Ensure your website loads quickly and is easy to navigate. Use tools like Google PageSpeed Insights to identify and fix issues that could be slowing down your site, as a fast-loading website improves user experience and SEO.

9. Perform Keyword Research

Use tools like Google Keyword PlannerSEMrush or Moz Keyword Explorer to find relevant keywords that your ideal audience is searching for. Then incorporate these keywords naturally into your website’s content, titles, and meta descriptions to improve SEO and attract more organic traffic.

Also check out Google Trends and Answer The Public to discover what people are asking about.  You can then create content that covers those topics.

Screenshot of Moz Keyword Explorer

10. Optimise for Search Engine Optimisation (SEO)

Beyond keywords, optimise your website’s structure and content for search engines. Ensure your site has a clear hierarchy, uses descriptive URLs, and has optimised images. Make sure your images have been correctly sized for their placement on your website.

If you are using your own images or downloading them from a stock image site, they will quite often come with a name such as 23451256a.jpg. Rename them using user-friendly names and include alt text.  Alternative (Alt) Text is meant to convey the “why” of the image as it relates to the content of a document or webpage. It is read aloud to users by screen reader software, and it is indexed by search engines. It also displays on the page if the image fails to load, as in this example of a missing image.

Also, focus on creating quality backlinks from reputable sites to improve your site’s authority and ranking.

11. Use Analytics to Understand Traffic

Use Google Analytics or other web analytics tools to track your website’s performance. Analyse data on which sources the visitors are coming to your website from, what pages are they looking at and what actions are they taking or not taking – also called conversion rates.  This will help you to understand what’s working and where there’s room for improvement.  Then adjust your actions based on these insights to continually increase traffic to your site.

Image of a mobile phone with the word "analytics" being searched on Google

For example, if visitors are landing on your home page but not taking the action you want them to, maybe you need clearer CTA’s (see 5. above)  Maybe your CTA button is not visible enough and using a contrasting colour will make it stand out.  Maybe the words you are using do not inspire them to take the next step and changing the wording on the button may help.

Try tweaking small things to see if it makes a difference.  Tweak and test for a couple of days/weeks to see if an improvement has been made.  Continue tweaking and testing until you are getting the results you want.

To summarise 11 ways to increase your website traffic.

  1. Create High-Quality Content
  2. Use Social Media
  3. Use Email Marketing
  4. Utilise Google My Business
  5. Use CTA’s Strategically
  6. Engage with Online Communities
  7. Have A Responsive Design
  8. Improve Website Speed and Performance
  9. Perform Keyword Research
  10. Optimise for SEO
  11. Use Analytics to Understand Traffic

Whilst this may feel like a lot of work, please don’t be put off. Increasing website traffic takes time but it is a very worthwhile activity.

Actioning these tips requires a mix of creativity, some technical knowledge, and regular monitoring.

However, by applying these suggestions, you can significantly increase your website’s traffic, engagement, and ultimately, your business success.

If you need help with any of the above suggestions, please don’t hesitate to get in touch for a chat.